Tricia Ferry Frate and Rachel Barber are leading VEC into the future as second-generation owners.

Leading with Legacy: Tricia Ferry and Rachel Barber Step into the Future of VEC

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At VEC, leadership has always been about more than titles. It’s about grit, heart and a deep commitment to people. That legacy, built by Rex Ferry over decades, is now being carried forward by the next generation; his daughters, Tricia Ferry Frate and Rachel Barber.

As Rex begins the process of transitioning ownership of VEC, Tricia and Rachel are stepping into expanded leadership roles, bringing with them a powerful blend of experience, vision and values rooted in the company’s DNA. They are joined by Jeff Barber and Dominic Spelich, who together with Tricia and Rachel form VEC’s executive leadership team. This group is united by a shared commitment to leading with integrity, fostering a strong company culture and driving VEC forward with clarity and purpose.

Growing Up VEC

For Tricia and Rachel, VEC isn’t just a company, it’s part of who they are. From cleaning offices and washing trucks as teenagers to now helping lead the organization, they’ve seen every side of the business. That hands-on experience has shaped their leadership style: humble, people-focused and driven by purpose.

“We didn’t just grow up around the business, we grew up in it,” Tricia shares in this video. “We learned early on that leadership means showing up, doing the work and taking care of your people.”

A Shared Vision for the Future

While their leadership styles are distinct, Tricia and Rachel are united by a shared vision: to honor the legacy their father built while continuing to evolve VEC for the future.

  • Tricia brings a strong operational mindset and a deep understanding of VEC’s culture. She’s passionate about building teams, developing people and creating a workplace where everyone feels valued.
  • Rachel plays a critical role in ensuring VEC remains a financially strong and strategically positioned company. Her focus on financial health and long-term sustainability helps guide the company’s growth with confidence and clarity.

Together, they represent a powerful balance of tradition and transformation.

Carrying the Torch, Together

The transition of ownership isn’t just a business move; it’s a generational milestone. It reflects Rex’s confidence in his daughters and their ability to lead with integrity, empathy, and vision.

“We’re not trying to fill our dad’s shoes,” Rachel says. “We’re building on what he started and making it our own—together.”

Their leadership is already shaping the next chapter of VEC, one that’s rooted in relationships, driven by innovation, and committed to community.

The story of Tricia and Rachel is more than a leadership transition. It’s a testament to what happens when legacy and leadership align. As they step into this new chapter, they’re not just continuing a family business. They’re redefining what it means to lead with heart.

And the future of VEC has never looked brighter.